With a career defined by high-stakes deals and creative storytelling, Lyle offers a sophisticated approach to real estate that few can match. Originally from Ottawa, Canada, Lyle spent 25 years in Los Angeles navigating the competitive worlds of media, entertainment, and luxury property. As the former Senior Director of Business Development for KCRW/NPR in Santa Monica, he mastered the art of the "big win," consistently pitching to global brands and securing six-figure contracts through relentless negotiation and strategic branding.

Now at Coldwell Banker Bain in Bend, Lyle translates that executive-level grit into the local market. He doesn't just list homes; he markets them with the precision of a media mogul, ensuring every property and its unique features stands out in a crowded digital landscape. Whether he’s teaching SPIN at the Athletic Club of Bend or publishing Bachelor Guide, Lyle is deeply woven into the fabric of Central Oregon. For clients, this means working with a broker who combines world-class negotiation skills with an eye for design and an authentic, local passion for the High Desert lifestyle.